See think do care 

Persuading users with timely and relevant information

For De Persgroep (now DPG Media), I worked on a See, Think, Do, Care campaign that redefined how user journeys and conversion were approached. By creating tailored experiences for each stage of the journey, we aligned content and interaction with user intent. Resulting in a highly successful campaign and a new way of thinking within the organization.

+37%

Increase in new memberships driven by stage-based landing pages

4

Distinct journey stages translated into scalable UX patterns, reused across multiple brands and channels.

Reduced

Cognitive load by simplifying messaging and CTAs per journey stage.

+17%

Increase in user trust indicators, based on user testing feedback around transparency, consent screens, and privacy explanation